Marketing with CDs
Here's something you'll be interested in: in a targeted
mailing, a promotional CD mailer can have a 7%
to 50% reply rate, instead of the typical
1.5% of a paper brochure.
If your product or service is in the several hundred dollar range (or higher) your increased profits from using a CD can be significant:
Mail out 20,000 brochures and close 300 sales; mail out
a CD and close 1400 or more. For a $400 product, that's a
difference between $120,000 vs $560,000 - an extra
You can display your product with video, sound and text. You can provide interactive demos and testimonials, and present your product in its best light, free from distractions. Heck: you can even put your brochure on the CD, if you like.
Recipients appreciate something they can hold in their hands; something they can keep... unlike just another "me too" web site.
Further, a CD works where the internet doesn't, and has no privacy worries.
For a closer look at marketing with CD and the internet, check out our "CD vs the web" page.